MTV launches high-def service in UK

MTV's new high definition channel, MTVNHD, has launched on digital satellite today.

The advertising-free channel, which sits on channel 384 in the Sky electronic programme guide, will be available to Sky+ HD customers who subscribe to the Music pack.

"The launch of MTVNHD in the UK and Ireland underlines our commitment to provide the audience with high quality programming," said David Lynn, executive vice president of MTV Networks UK and Ireland. "From launch MTVNHD will provide an unrivalled destination where people can watch and listen to the greatest live music performances for which we are famous."

MTVNHD will show a mix of original commissions - including Chartblast, a weekday countdown show fronted by Carmen Electra - and high definition content from the MTV Networks International library. A Nickelodeon programming block will air on Saturday and Sunday mornings.

"As the first music led entertainment channel available on Sky+HD, we’re continuing to increase the breadth and depth of quality HD content available to our customers," said Hilary Perchard, Sky's head of advanced TV products. "MTV is a fantastic brand and one which has proven its long standing value to Sky homes. The addition of MTVNHD caters not only to our customers’ passion for great content, but also their ever increasing passion for the intensity of HD." swen002

http://www.digitalspy.co.uk/digitaltv/a138607/mtv-launches-high-def-service-in-uk.html