QVC extends Freeview agreement until 2022

QVC has extended its Freeview carriage agreement with ITV-owned multiplex operator SDN until 2022.

The shopping channel's original agreement dated from 2002 and was due to expire in November 2010.

"SDN is delighted to renew its relationship with QVC," said ITV Consumer managing director Jeff Henry. "The contract extension underlines the on-going strength of the Freeview capacity market, providing for substantially improved terms for SDN, effective immediately, and longer term benefits for QVC including certainty of carriage on the UK's largest digital television platform - Freeview. The new arrangements will also continue to allow SDN to share in QVC's success as the market leading home shopping brand on Freeview."